This week the 4 #SocialChat co-hosts have a beef with all these cross-pollinated codes. Do we love sharing cross-channel communication? YES!!!! But…. we are spotting some poor practices that we feel compelled to call out.
Q1 First of all, what are these snapcodes and messenger codes? #SocialChat
Q2 How are snapcodes and messenger codes being misused across other social channels? #SocialChat
Q3 What branding opportunities are given up when you use a code as a social profile image? #SocialChat
Q4 How do you decide when to use the code, the URL/username text, or both? #SocialChat
Q5 What is your goal for pulling people from one channel to another & strategy to deliver? Expand, divert, or… #SocialChat
Q6 How are you testing (before deployment) and measuring effectiveness (after)? #SocialChat
Tonight’s chat is 100% Twitter. Be sure to use the hashtag #SocialChat to participate in the conversation.